Blogs | Whitepapers | Articles

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Whitepaper | BuildAI

The assignment was clear: Create a whitepaper that could showcase how AI and Machine Learning might enable a more efficient and robust development cycle within the construction industry. Originally published in 2019 the AI tech was cutting edge – here the research and curation of details was more important than ever.

Blog | Jeans – Michel Cousteau Resorts

Blogs can be a lot of fun to write but in the end they also need to drive engagement and interest. This assignment bridged the gap between the rich history of Fiji and tourist adventures. The resort is known for their eco-friendly practices and excellent diving – both of which are featured in this SEO optimized post.

Whitepaper | Alder IP

Extensive and creative research is key with every assignment we undertake but this paper required more than most. Tasked with explaining Australian intellectual property and copyright infringement laws required diving into legislation, checking through key news blogs and sources and pouring over precedent from years past. Essentially, to write a great whitepaper you must become a type of minor subject matter expert.

Blog | Testo Restaurant Technology

Being a freelance writer often means our assignments change from day to day. This blog post required expanding on thermal calibration technology within the restaurant and service industries. Testo is one of the premier global suppliers of restaurant and food service tech and this blog was designed to showcase important but complicated devices designed to keep consumers food safe.

Landing Page Copy | Vast Electrical Company Profile

Its always great to work hand in hand with a company committed to quality. VAST Electrical were determined to bring their company ethos to life on the company landing page. These types of assignments can require more revisions than most due to the nature of the copy but are well worth the extra effort. A great profile can be used over and over across mediums and is a great branding differentiator for organizations of all sizes.